Gucci have lost their four-year legal battle again Guess.
The former label first accused their rival brand for counterfeiting, unfair competition and trademark infringement after a similar ‘G’ stamp was used on a pair of Guess shoes in 2009, but the case has now been dismissed by a court in fashion capital Milan.
Gucci won their case in New York last year, being awarded $4.7 million in damages – later decreased to $456,183 – after being favoured by the judge, but Guess were dropped of the charges in the most recent hearing.
CEO of Guess, Paul Marciano, describes the allegations as "bullying" and he is glad the dispute has been put to rest, insisting that both Italian labels should get along.
He stated: "The Italian court in Milan ruled against each and every single claim that Gucci filed against Guess four years ago. The tactics of Gucci are nothing less than bullying.
"Because of their endless resources, Gucci has been forum shopping all over the world to try and stop Guess from expanding its successful accessories business. It’s fundamentally wrong and unconscionable. There are global trends that Gucci itself follows as anyone does in fashion; they are no different from Guess in that regard."