Products start with a concealer ($5.99) and rise to a more expensive tinted moisturizer ($9.99). The new range also includes metallic eyeshadow shades and water-resistant volumizing mascara.
In addition, the brand has unveiled its Friends of Jane project, which aims to support young women working with charities and other causes, and has produced a trio of pink lip glosses, the Friends of Jane Lip Collection, which will see 100% of proceeds going towards empowering women.
The Jane story began in 1994 with a girl-next-door theme and now aims to provide artistic, socially conscious and affordable cosmetics for young women and girls featuring "prestige quality at mass price." The new Jane products are formulated by established player Stila.