In recent years, advertising has appeared on the jerseys and helmets of various National League teams.
With this in mind, in September 2022, the Canadiens announced that they had reached an agreement with RBC to have their logo displayed on the team’s home jerseys.
And now…
Today, we learn that the Habs have reached a long-term agreement with Air Canada.
This makes Air Canada the team’s official jersey partner for overseas games.
It’ll look like this:
Canadiens announce multi-year agreement with @AirCanada for their overseas game jerseys, as part of NHL jersey advertising program.#GoHabsGohttps://t.co/C0ohbCTqoc
– Montreal Canadiens (@CanadiensMTL) November 22, 2023
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More details to come…