Today (November 29), Swedish retailer H&M announced that Italian design house Marni is creating a spring 2012 line for the store, reports Marie Claire UK.
Creative director Consuelo Castiglioni is known for mixing bold prints and colors, and Marni has become a favorite of fashion editors and fashion-forward women, slowly building a growing presence in the fashion industry since Castiglioni and her husband founded the label in 1994.
Marni’s collection for H&M will carry fashions for which the label is known: playful and elegant silhouettes featuring bold-color prints intended to be worn together in layers that both match and clash.
"I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints" explained Castiglioni. “I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements," she said in a company statement.
Women’s fashions include full-pleated skirts, dresses, and cropped trousers, along with jacquard knits in a variety of African-inspired prints and soft color blocking, and fabrics range from silk to crisp cotton poplin. Accessories will include jewelry, shoes, bags, and scarves.
For men, the colors and fabrics are softened for a relaxed silhouette on menswear classics that includes subtle prints, often as a lining or as a contrast detail for shirts.
Marni’s collection for H&M will be launched on March 8, 2012 in 300 H&M stores worldwide and online.
Rumors have also been circulating that since Versace’s fall H&M collection sold out within 24 hours, H&M is planning to repeat the experience this spring with another collection.