Pop star Lady Gaga has unveiled the newest in her series of black and white fashion films, Haus of U featuring Yuyi, promoting her new single, You and I, reports Hit Fix.
While the main You and I music video – following Gaga as she walks from New York City to Nebraska to win back a lost love – debuted on August 18, the pop star has continued to roll out accompanying ‘fashion films’ also set to the song.
"Have a surprise for LittleMonsters! Didn’t just shoot 1 You and I music video. 5 more fashion films to come by @inezandvinoodh," she wrote on Twitter earlier this month.
In the newest clip from directors Inez van Lamsweerde and Vinoodh Matadin – the third of five – Gaga appears as her mermaid alter-ego Yuyi. With a black tail and gill prosthetics, Yuyi flops around and dances in a director’s chair, before ending up writhing around on the floor. Finally helpers appear to carry her out, perhaps to return her to the water, while others hold up a large blanket, shielding her from the curious eyes of onlookers.
The first video, Haus of U featuring Nymph, showed an innocent Gaga alone, dressed in a slip-dress and a long, blonde wig, while the second video, Haus of U featuring Bride, was a considerably darker film, referencing the Bride of Frankenstein.