Sultry singer Rihanna strips down to her lingerie in the newest set of advertisements for Emporio Armani Underwear and Armani Jeans, reports International Business Times.
The label announced in July that the Barbadian singer would be replacing Megan Fox as the face and body of the brand, and now the first images of the fall-winter 2011 campaign have surfaced.
Shot in New York by celebrity photography Steven Klein, Rihanna poses seductively in the backseat and on the hood of a classic car. The black and white images give the singer the sultry air of a film noir femme fatale.
"I realized that I actually like my body, I just feel sexy. For the first time, I don’t want to get rid of the curves. My body is comfortable, and it’s not unhealthy, so I’m going to rock with it," Rihanna explained about the suggestive images.
Just as Fox’s ads gave everyone a good look at her tattoos, Rihanna’s ink is also on display in her new campaign. Wearing a cream-colored bikini set, the singer shows off the Sanskrit writing on her hip and outer thigh as she lounges in the backseat of the car. In another shot, the Arabic writing on her ribcage is visible as she lies back across the hood of the vehicle, wearing a bra and jeans.
While most of the focus is on her nearly-bare body, Rihanna’s short-cropped blonde hairdo is garnering some attention as well. The singer sports an androgynous bob in the ad campaign, which has met with mixed reviews.