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Kim Kardashian digs Gold

Reality TV star applies Midas touch to new perfume.

Reality TV star Kim Kardashian is once again applying her lucrative Midas touch to the fragrance market with the debut of her newest signature fragrance, Gold, reports Coco Perez.

Hair slicked back in a tight ponytail, the American beauty dons a gold dress with plunging neckline and accessorized with chunky gold jewelry for the print campaign. Even her skin has a fine glittery gold sheen. Strategically-placed mirrors show the celebutante from a variety of angles.

Available this month, the new fragrance contains top notes of Italian bergamot and grapefruit with spicy pink peppercorn and heart notes of jasmine, rose and resins of amber and creamy benzoin over musky basenotes. The round gold bottle with large black stopper sports the mirrored ‘K’ logo.

Gold is a follow-up to Kardashian’s limited edition perfume, Love, which the Keeping Up with the Kardashians star created in honor of her nuptials to Kris Humphries. Only 1,000 bottles of Love were manufactured, with 200 going to guests at the bridal shower, one reserved for her use on the wedding day, and the other 799 selling out within 10 days of going on sale.

"I’ve had such a positive response to my previous two fragrances and this one means so much to be because of what it stands for… the enduring beauty of building a life with your other half and watching your love grow, each and every day," the star said in a prior statement announcing her Love fragrance.