Conceptual artist and film director Cindy Sherman has teamed up with MAC cosmetics to create a new line of makeup, done in her own unusual and unique style, reports The Guardian.
While the brightly-hued products are quite remarkable in and of themselves, Sherman has also created and stars in three stunning print images to promote the new line.
"In the campaign we’ve longed forever to conceive, Cindy Sherman for MAC created three characters using three different color stories," the company explained in a release.
"With the help of props, makeup, prosthetics, wigs and sets, artist Cindy Sherman embodies this Power of Transformation – from off-kilter Hitchcock heroine to fresh corpse, Caravaggio portrait to Park Avenue plastic surgery maven – all elaborate exercises in trying on different personas."
Sherman uses the makeup to transform herself into these three personas: in one, she has the heavily-lidded eyes and overly-Botoxed lips of a Manhattan socialite; in another, she’s dressed up as an actual clown, a smile painted on over her frown; in the third, her overly-rouged cheeks clash with her pale complexion, a thin smile stretched across her features.
While most cosmetics lines use celebrities and supermodels to show the beautifying effects of their makeup, MAC has always opted for a slightly more unusual route. The company’s products were initially specifically designed for professional make-up artists, but are now sold to consumers worldwide. Previous spokespeople include Lady Gaga, drag queen RuPaul, and Elton John.
The new collection will be available in stores starting in September. Products are expected to retail between $14.50 for lipstick to $38 for an eyeshadow four-color quad.