Ambitious 36-year-old David Beckham has triumphed over the soccer field – and now plans to conquer the fashion world – with an equally ambitious line called David Beckham Bodywear.
Beckham recently gave details of the new venture to US Weekly: "Over the past year, I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced.”
"The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally," he continued. "In H&M we have found the perfect partner to collaborate with going forward, and I’m excited and looking forward to showcasing the range to H&M customers."
The famous footballer, father of four and husband to Victoria Beckham adds his bodywear collection to a growing list of David Beckham-branded items, including the fragrances Instinct, Intimately Yours and the new Homme. He’s also held countless endorsement deals over the years, with the likes of Pepsi, Pepe Jeans, EA Sports, Vodaphone, Gilette and Police.
The David Beckham Bodywear line will be available in 1,800 stores over 40 countries worldwide beginning February 2012. Beckham’s longtime business partner, Simon Fuller, has stated that this line is critical for his friend and that it will further "the evolution of David’s journey from sporting hero to entrepreneur and icon."