Singer-actress Selena Gomez has partnered with sports lifestyle brand Adrenalina to create a new signature fragrance, reports Coco Perez.
Together with Gomez, Adrenalina will develop, manufacture and distribute the new signature fragrance, which is expected to hit stores in spring 2012.
"We are incredibly enthused to be working with Ms. Gomez and will reveal more details pertaining to the fragrance as we get closer to the launch date," explained company CEO Ilia Lekach.
The unusual partnership will mark the company’s first foray into the world of fragrance, as their products have mostly been focused on casual clothing and skateboards – as well as selling passes to the FlowRider wave machines available in each retail outlet.
"The stores are designed and positioned as a destination for extreme sport enthusiasts of all generations and those who want to learn more about this lifestyle. Each store provides sectional areas to focus on individual extreme sports, lounge areas, as well as facilitates FlowRider lessons with qualified instructors," explains the company website.
A Disney darling, Gomez got her first big break on Wizards of Waverly Place, after earning a few guest spots and recurring roles on The Suite Life of Zack & Cody and Hannah Montana. She has also become a successful pop singer with her band, Selena Gomez & the Scene.