With the arrival of spring, Lauren Conrad, 25, has unveiled her latest designs for her Kohl’s department store line, LC Lauren Conrad, reports Coco Perez. Like the last season, the new collection for Kohl’s offers a variety of fashions that all sell for under $60 U.S.
Once again, The Hills star models quite a few of the outfits to demonstrate her endorsement of the designs. The collection represents her easy California style with lots of pastel-hued ruffles, floral prints, and skinny jeans.
Conrad handpicks her favourite up-and-coming trends for each season and infuses them with her cool, California vibe, creating a casual, feminine collection of fun and wearable designer fashion items at affordable prices. Her collection first launched at 300 Kohl’s stores in September 2009, and then nationwide in all stores for spring 2010, and online.
Now that her reality show is no longer on the air, Conrad plans to concentrate on her design career with the launch an upscale fashion collection called Paper Crown. She also plans to add to the range of accessories and shoes she is designing for Kohl’s.
Conrad first gained fame on the teen reality show Laguna Beach: The Real Orange County, and went on to star in her own spin-off reality series The Hills, which followed her internship at Teen Vogue.