Luxury Italian fashion brand Gucci plans to broaden its fragrance brand into a full line of cosmetics with the help of its licensee, Procter & Gamble, reports WWD. The luxury brand is in negotiations with the consumer products manufacturer to develop a full range of skincare products and makeup.
This is not the brand’s first foray into the world of beauty, since it has already developed a very successful collection of fragrances for women and men. Gucci is expected to unveil more details shortly about these new products.
In December, Gucci launched a new advertising campaign for its fragrance Guilty Pour Homme starring actors Chris Evans and Evan Rachel Wood. The sexy duo first appeared in the main Guilty campaign for women last August, and were photographed in similar poses for the men’s line. The new campaign brings Evans into the spotlight, highlighting his ruggedness and casting Wood as the adoring female.
Known mainly for its fashions and accessories, the brand also recently debuted an ad campaign promoting their new line of kids’ fashions, which featured twins of pop stars Jennifer Lopez and Marc Anthony.
In the coming months, Gucci fans can expect confirmation regarding specific products and collections from the luxury designer.