Italian fashion house Armani has unveiled the first images of their new advertising campaign featuring a scantily-clad Megan Fox, reports Coco Perez.
Fox models for both Armani Jeans and the Emporo Armani underwear collection in the new campaign. In one shot, the star poses topless in white Armani jeans, giving a clear look at her eye-catching tattoos. "We will all laugh at gilded butterflies," says the one on her shoulder, quoting Shakespeare’s King Lear.
For the underwear collection, Fox sprawls out on a distressed leather sofa wearing nothing but lacy Emporo Armani lingerie. The images, part of the spring 2011 Armani campaign, will begin appearing on billboards next month.
Fox first signed on with Armani last December, becoming the new face of Georgio Armani Beauty. Explaining why he chose the 24-year-old Transformers star, Armani said, "She embodies the spirit of the women of today: free, confident and seductive. Her beautiful features reveal femininity, sensuality and strength."
Also featured in the upcoming spring 2011 ad campaign, tennis pro Rafai Nadal bares his torso wearing nothing but a pair of Armani jeans.
The luxury fashion house was founded in 1975 by the eponymous Giorgio Armani and his partner Sergio Galeotti. Today, the Italian house has grown to design and manufacture everything from haute couture to home interiors, distributed under an array of sub-labels including Armani Jeans and Emporo Armani.