English fashion designer Stella McCartney, 39, has made her collections available online with the relaunch of her website stellamccartney.com. Through her website, customers can browse through lines of ready-to-wear clothing, accessories, and lingerie, and also get recommendations from the designer herself through the Stella’s Picks section of the site.
McCartney has also recently released three lines of athletic wear for men and women, and has been appointed creative director of Great Britain’s 2012 Olympic uniforms by Adidas.
This is the first time a top fashion designer has designed a country’s entire line of apparel for both the Olympic and Paralympic teams. This more casual look is also something new for the haute designer: "This is the first lifestyle-inspired collection and apart from bespoke tailoring, it’s the first time I’ve ever done anything for men," she said.
Just last month, before giving birth to her fourth child and second daughter, Reiley on November 23, McCartney launched a line of designer children’s clothing called Stella McCartney’s Kids. The new line is aimed at children from birth to age 12 and draws inspiration from her adult collections.
Daughter of former Beatles member and activist Paul McCartney and animal activist Linda McCartney, the lifelong vegetarian insists upon eco-friendly designs, using organic cotton in several of the pieces and refusing to use fur or leather in any of her designs. She was named in 2009’s Time 100 as one of the world’s most influential people.