With his new My Worlds Acoustic album launching today (November 26), young Canadian pop phenomenon, Justin Bieber, 16, announced that he will be donating a portion of the proceeds from album sales to children’s hospitals across North America.
By partnering with the Children’s Miracle Network, a share of album profits will be distributed to 170 children’s hospitals across North America. Bieber’s announcement provides a substantial boost in public awareness, helping the charity kick off its new fundraising campaign.
He explains, "I am in the position to give back thanks to my fans and God. I wrote Pray (song) thinking I wanted to help others and I feel like I have a responsibility to do so.
"What is the point of doing all this if you can’t make a difference in others’ lives? This album is a gift to my fans and the money raised from it allows us all to help out."
This week, the singer also revealed he has joined the It Gets Better Project, by recording a video message for the anti-bullying campaign. In the clip, he tells bullies it’s "not cool" to pick on people, and encourages those being bullied to seek help.