In competition with Oakley, designers Gucci and Armani are planning to launch upscale 3-D eyewear specifically to watch 3-D films, reports Coco Perez.
The aviator-style Gucci glasses were polarized in order to enjoy the magic of 3-D in movie theatres in fashionista style, thereby avoiding an image faux-pas by appearing in the cheap paper or plastic glasses provided on-site.
Not meant to be worn outside the cinema, Gucci’s 3-D glasses also come with multi-dimensional price tag of $225 U.S.
Hopping onto the bandwagon, Italian fashion designer, Armani, has also announced it will launch the 3D glasses. Less pricey than Gucci, Armani Exchange spectacles, also aviator style, will retail for a mere $58 U.S. and will be available in December.