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Matthew McConaughey models for D&G perfume ads

Handsome movie star takes a page from Zoolander with new Dolce & Gabbana perfume ads.

Upscale fashion designers, Dolce & Gabbana, unveiled the new advertising campaign for its fragrance, The One, starring actor Matthew McConaughey, who seems to appear miraculously younger, reports Coco Perez.

The handsome 40-year old looks much younger than in previous ads for the brand, with a much smoother face and chest than usual, suggesting a heavy hand in the photo retouching.

Last September, the brand unveiled its advertising for the fragrance The One Gentleman, also starring McConaughey. The tuxedo-clad actor was by photographed by Jean-Baptiste Mondino and will be appear in magazine ads this month.

The long-running collaboration between Dolce & Gabbana and Matthew McConaughey began in 2008, when the actor was chosen to promote its men’s fragrance, The One.