The Esprit brand has chosen fashion model, Coco Rocha, as its latest muse, reports Vogue.
The Canadian supermodel will follow in the footsteps of Julia Restoin-Roitfeld and Daisy Lowe in modelling this fall’s Esprit Collection.
Photographed outdoors in a park setting, the new fall-winter advertising campaign aims to reflect the collection’s chic design. The design house states Coco Rocha was a logical choice to represent the elegance and femininity of the classically-styled collection.
The separate Esprit Casual collection campaign features Russian model, Anne Vyalitsyna, and Missy Rayder photographed in Marseilles with the theme of ‘friends travelling together.’
Some photos from the new campaigns have been posted online.