After three long years, rapper P. Diddy finally launched his Sean John clothing line in Europe, says Coco Perez.
Diddy presented his collection to buyers from London, who were surprised by the degree of talent and innovation revealed by the star designer.
Speaking of buyer reaction , Diddy said they were expecting baggy clothes with lots of logos, but were pleasantly surprised by the classic timeless styles that Sean John is known for.
If all goes according to plan, next autumn P. Diddy plans to open new stores in Europe.
The Sean John brand has already made its mark in England in the fragrance market. P. Diddy launched two versions of his fragrance Unforgivable, in collaboration with Estée Lauder. Unforgivable Eau Fraiche and Unforgivable Woman Eau Fraiche were offered exclusively at The Perfume Shop.