Model Gabriel Aubry is following in the footsteps of Sex and the City’s resident heartthrob Jason Lewis. Aubry is the newest face of Charisma and stars in the brand’s new ad campaign for its 2010 Fall collection.
The former partner of Halle Berry and father of her daughter, Nahla, poses with nothing on under a Charisma bedding. The campaign was shot by renowned photog Tony Duran.
In a release, the hunky model said: "Charisma products have an understated elegance and luxuriousness to them, which is noticeable just by looking at the detailing of the towels and bedding."
The new ads featuring Gabriel Aubry will start in October and will be displayed in Charisma stores as well as in an online campaign. The ad can also be seen in October issues of home magazines.