According to Fashion Mag, Chloe’s new fragrance is called Love and it will be available in September.
Chloé’s Love is described as an elegant, powdery fragrance, a "celebration of radiant, generous, spontaneous femininity, free and graceful movement [and] contagious beauty."
The fragrance contains top notes of orange blossom, pink pepper, middle notes of iris absolute, lilac, hyacinth, wisteria blossom, heliotropine and base notes of powdery musk, talcum powder, rice powder.
Two television commercials were directed by Roman Coppola, Francis Ford Coppola’s son, Sofia Coppola’s brother. The creative team of Inez van Lansweerde and Vinoodh Matadin made supermodel Raquel Zimmermann picture perfect.
Givaudan perfumers Louise Turner and Nathalie Cetto-Gracia created the new scent.
The fragrance comes in a flat, gold flacon with the Chloé name engraved on the front and a chain attaches the cap to the bottle. There will also be a full line available including perfumed body milk, a gel and a deodorant.