The Mini car brand decided to support the 2010 edition of the Life Ball for the 10th consecutive year. This gala event raises money to help in the fight against AIDS.
The brand appealed to internationally recognized designers in the fashion world to add their unique touch to three Mini styles. The cars will be auctioned off on July 17 in Vienna at the annual Life Ball gala.
Several designers agreed to offer their talents to the cause, just like Versace did in 2005 and Diesel in 2006.
This year, Calvin Klein artistic director Francisco Costa decorated a Mini Countryman, designer Diane von Furstenberg gave the Mini Cooper a new look and Kenneth Cole added his creativity to the body of a Mini convertible.
All proceeds raised during this high-profile charity event will benefit amfAR’s essential HIV/AIDS research and prevention programs. This organization has been at the forefront of the fight against AIDS for years.
Actress Whoopi Goldberg will be the guest of honour at the ball.