Following the launch of the men’s fragrance Play, which features pop singer Justin Timberlake, the house of Givenchy decided to create its female counterpart.
Basenotes reports Play For Her will launch in August and will come in two versions. Both will offer notes of Amyris wood that Givenchy describes as "mellow, warm and slightly musky."
Perfumers Emilie Coppermann Sieuzac and Lucas teamed up with in-house specialist Françoise Donche.
To create the Play For Her fragrance, they "teamed amyris wood with tiare flower, magnolia leaf and magnolia flower to create the heart of the scent. They teamed this with pink peppercorns, white peach, bergamot and sweet pea in the top and sandalwood and musks in the base. The resulting scent is "a sparkling floral, woody, fruity fragrance – carefree, bright and vibrant"."
As for Play For Her Intense, they combined "amyris wood and tiare flower combined with orchid at the heart. This comes between top notes of pink peppercorns and orange flower and base notes of sandalwood, patchouli and tonka bean. This fragrance is described as "a warm, floral, woody, amber fragrance – sensual, voluptuous and encapsulating"."
The bottles for women are replicas of the masculine version. Play For Her comes in a pink bottle and Play For Her Intense comes in an indigo one.
The ad campaign for these two new fragrances features Justin Timberlake posing beside Canadian model and actress Noot Seear.
The two Play fragrances for women by Givenchy will be offered in 30 ml, 50 ml and 75 ml bottles.