Swiss luxury jeweller and watchmaker Piaget unveiled the new ambassador it called on to represent its Possession collection in a new ad campaign created to mark the brand’s 20th anniversary.
Actress Sienna Miller got the call to represent Piaget’s star collection of the season.
Piaget said that Miller was a logical choice to represent this collection because she is the "ultimate woman of today and the perfect choice to embody one of Piaget’s most successful jewellery collections ever."
The company has been broadcasting videos online since April 26 to give a sneak peek of its new ad campaign. But it would not reveal the face of its new spokesperson.
Sienna Miller also posed for Hugo Boss’ latest ad campaign.
For the Spring/Summer 2010 season, Hugo Boss launched a new version of its first feminine fragrance, Orange Parfum du bonheur. The fashion house called on Miller and she posed in a simple setting with a radiant smile. The fragrance has been available in limited edition since April 5.