The Hello Kitty brand, which offers toys, ready-to-wear clothing, fashion accessories and technological gadgets, now wants to expand the business by launching its own line of makeup.
The brand decided to follow the trend of precious cases and gaudy and shiny colours for its Hello Kitty makeup.
The collection will offer products dedicated to aesthetics, including six shades of foundation in a powder compact form, five shades of blush and several lip glosses.
It also offers several products for the eyes, either single or duo-shade eye shadows. There’s also a palette with four eye shadows making it possible to give the eye multiple looks. There’s an eyeliner and kohl pencil to complete the look of the eyes.
This collection of cosmetics by Hello Kitty is complemented by a line of nail polish which includes 24 colours.