Timberland launches a new boot called the Earthkeeper 2.0 that is 80% recyclable.
The company explains the nature of its Earthkeeper product line on its website. It says, "Earthkeepers is a line of premium Timberland footwear and apparel product that reflects our commitment to "Make it better". Beginning in 2008, Timberland product with the Earthkeepers label must meet design criteria around recycled, organic and renewable material content, solvent-free adhesives and reduced climate impact."
People who purchase this new model can return it to the store when they are finished wearing it so it can be made into other shoes.
The website answers the question about how the boot will be recycled: "To be recycled, Timberland Earthkeepers 2.0 boots will first be taken apart. The worn out Green Rubber soles made of 42% recycled rubber will be sent to the Green Rubber factory to be ground up and de-vulcanized, ready to be made into something new."
It goes on to say, "The leather uppers on returned Earthkeepers 2.0 boots will be used to make new footwear at Timberland’s own factory in the Dominican Republic. Polyester components will be recycled into new polyester products at Teijin in Japan, the only company that currently recycles polyester chemically. All removable metal hardware will also be reused or recycled."