Pop star Madonna teamed up with Iconix Brand Group to launch her own fashion empire called MG Icon, People reports. Iconix owns and licenses brands like Candie’s and Badgley Mischka.
The singer told a press conference, "Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me."
She will start with a junior collection aptly called Material Girl. The collection will be launched exclusively at Macy’s in August. It offers clothing, shoes, handbags and jewellery.
The Material Girl collection was created and inspired by Madonna and her daughter, Lourdes, with the Iconix Brand Group creation team.
Madonna will add makeup and perfume to her junior collection in 2011. Details about these new products will be unveiled later.
Madonna plans to rapidly expand her new fashion empire over the next few years.