Chanel launched a young and dynamic fragrance called Chance in 2003. It released an updated version four years later called Chance Eau Fraîche.
Vogue announces that the fragrance is getting another makeover this year, making it softer and more delicate.
This time around it is called Chance Eau Tendre. It contains notes of quince and grapefruit, hyacinth, jasmine, amber, cedar, iris and white musk. It was developed by Chanel’s in-house perfumer Jacques Polge.
Chance Eau Tendre by Chanel will be in stores on April 2.
The ad campaign was shot by Jean-Paul Goude and features model Sgrid Agren.
Chanel has a new ad campaign it is planning to unveil in September. Directed by Martin Scorsese, it features French film star Gaspard Ulliel. The actor will be the face of a new fragrance.