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Ryan Reynolds is the new face of Hugo Boss

Hugo Boss Fragrances asked Ryan Reynolds to be the face of its new men’s fragrance.

Actor Ryan Reynolds is following in his wife’s footprints by becoming the face of a fragrance, reports People magazine.
 
His partner Scarlett Johannson is the face of Rose The One by Dolce & Gabbana while Reynolds is now the new face of Hugo Boss Fragrances.
 
Reynolds says, "Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives. I’m honored Boss invited me to be the face of its new men’s fragrance."
 
Hugo Boss Fragrances has provided no other details about this partnership. A HB spokesperson does say that the actor will represent two new, as-yet-unnamed fragrances  that will be added to the classic Boss line.