Calvin Klein Underwear launches a new line of underwear called Calvin Klein X.
A global advertising campaign called Mark Your Spot is being rolled out to coincide with the launch.
For the first time, four men will be the face of a CK underwear campaign. Calvin Klein asked actors Kellan Lutz and Mehcad Brooks, tennis star Fernando Verdasco and soccer player Hidetoshi Nakata to represent its spring 2010 campaign.
Calvin Klein President and CEO Tom Murry said, "The launch of Calvin Klein X underwear is a truly global initiative, so we believe it is imperative to feature talent from our most important regions – Asia, Europe, and the USA in the launch advertising."
The campaign’s still photography was done by Mikael Jansson while digital films were produced by Darius Khondji.
Calvin Klein X offers six underwear styles in several colours.