The Coty Prestige group announces the launch of Davidoff Adventure Eau Fraîche this month, a new fragrance from Davidoff, reports Basenotes. The brand decided to ask Ewan McGregor to be the face of this new fragrance.
The ad campaign is inspired by McGregor’s experiences filming Long Way Round, his journey around the world on his motorcycle in 2004, and his most recent adventure, Long Way Down, in 2007.
The Davidoff Adventure Eau Fraîche fragrance will be available as an eau de toilette (50 and 100 ml), as well as a shower gel and a deoderant.
This is not the first time that McGregor has represented the Davidoff brand. He worked with them in 2007 as well.