Lancôme announced it is launching a new version of its popular perfume Trésor at the end of March, reports Vogue.
This new fragrance, Trésor in Love, was developed by perfumers Dominique Ropion and Véronique Nyberg.
They modified the original fragrance, originally Oriental floral, for a fruitier, crisper and lighter version.The new edition has notes of nectarine, wood, cedar, rose, jasmine, bergamot, sour pear, peach, violet and Turkish rose.
This new nectar is presented in a new pink bottle adorned with a rose in black leather.
Trésor in Love by Lancôme will launch at the end of March 2010.
Last December, Lancôme announced that Julia Roberts was the new face of its products. The company has not yet unveiled a specific product for the star to represent.
The brand marks its 75th anniversary this year. To celebrate the event, it will launch Lancôme, une excellence française (Lancôme, French excellence), a special book dedicated to its story and written by novelist and journalist Stéphane Guibourgé.