Paris Hilton is getting ready to launch her tenth fragrance. To promote it, the star decided to transform herself into an icon of elegance and glamour.
The young heiress decided to become Marilyn Monroe during the photo shoot for her new ad campaign.
According to beauty bloggers at The Scented Salamander, Hilton’s transformation represents a new trend. They say, "We now note the existence of the double-celebrity-fragrance genre which enables you to access the charisma of two celebs for the price of one."
Hilton revealed on her blog that the photo session took place on January 28 with photographer Tony Duran.
No details have been released about the launch date or name of this tenth fragance by Paris Hilton.
Hilton transformed into a mermaid last June to promote her fragrance Siren.