Relay.fr reports that Eau de Rochas perfume is celebrating its 40th anniversary this spring with a new ad campaign directed by photographer David Ferrua.
Two new ads will appear in 2010, one featuring the bottle and another unveiling the new face of Eau de Rochas.
Since the perfume’s launch 40 years ago, each new ad campaign has presented a new face of Eau de Rochas. Singer and wife of French President Nicholas Sarkozy, Carla Bruni, has been one such face.
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House of Rochas perfumer Jean-Michel Duriez describes the perfume…"I consider Eau de Rochas as the most vibrant and mineral freshness. Its secret comes from the balance between very fresh but moderately acidic citrus notes and a very rich floral heart. The drydown vibrates in a delicately woody and ambery accord."
Eau de Rochas was created in 1970 by Nicolas Mamounas and has sold 55 million bottles around the world.