32 years ago, the fashion house introduced Opium to rival Chanel nº 5, but has never since updated its image.
Today, Vogue reports that Yves Saint Laurent has decided to redesign the look of the bottle with the help of Stefano Pilati, the brand’s artistic director, in collaboration with artist Fabien Baron.
Together, they created the new bottle and put together a new ad campaign starring model Karen Elson.
The new edition of Opium perfume by Yves Saint Laurent and the new Opium advertisement will be launched in the month of March.