After Sean Connery posed on a Caribbean beach and Francis Ford Coppola posed with his daughter Sofia in the country, Louis Vuitton’s advertising director, Annie Leibovitz, who picks the backdrop for LV ads, had a special idea for the next campaign, reports Vogue.fr.
For the new ad, the French company recruited three astronauts, Buzz Aldrin, Jim Lovell and Sally Ride, who will pose under a shining full moon.
On July 2, a Web site dedicated to the brand’s campaign based on journeys will be launched.