Anna Sui has become the second fashion designer, after Alexander McQueen, to design clothing for the Designer Collaborations series for Target, Women’s Wear Daily reports.
"I have always been a fan of designer partnerships with mass retailers. I think it is a great way to bring fashion to everyone," said the American designer, who will be using the four main characters in the TV series, Gossip Girl, as inspiration for designing the line.
Target explained the company’s reasons for choosing Sui, stating, "We are looking for designers who are edgy and bring something unique to the floor pad and share our vision."
Anna Sui’s new designs for the collection will go on sale starting September 13 in 250 Target stores.