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The New Faces of Baume & Mercier

Baume & Mercier has recruited David Duchovny and Evangeline Lilly for its new charity campaign.

Actors David Duchovny and Evangeline Lilly are the next stars chosen, following celebs Ashton Kutcher and Teri Hatcher, to model for the Swiss brand Baume & Mercier in upcoming publicity campaigns, reports Vogue.fr.

Duchovny and Lilly will pose for the watchmaker in the campaign called Baume & Mercier & Moi.

The two actors were chosen for their authenticity and approachability.

The two stars, as well as the photographers who worked on the advertisement, Michael O’Neal, Markus Klinko & Indrani, have agreed to donate their wages to charities fighting against cancer, poverty and illiteracy.