Gene Simmons of Kiss penned a deal with Universal Music Canada to launch Simmons Records, his own record company, reports RollingStone.
On his Web site, Simmons posted, “If you’re reading this and you’re in a Canadian band (only!!!)….and you believe you’re the next Elvis or Beatles (don’t we all…)…go to SIMMONSRECORDS.COM and we will tell you how YOU can submit your electronic demo. This is serious.”
The rocker added that his label will sign three artists or groups in the first year. He expects to help jump start their careers in Canada, before going international.