According to Women’s Wear Daily, actress Elizabeth Banks, who is featured in the film W, will be the star of a new publicity campaign for L’Oréal Paris, coming out in February.
“What impresses me most about L’Oréal is the company’s commitment to empowering women. L’Oréal wants women everywhere to not only take charge of their beauty, but to also take control of their health and well being,” Banks said in a press release.
As for L’Oréal, the company has fallen for the actress’ natural charm and intelligence.