Lanvin has approached tennis champion Rafael Nadal to become the new ambassador for the Lanvin L’Homme Sport line, reports FashionMag.
The Spanish athlete, who won this year’s Roland Garros and Wimbledon matches, in addition to winning a gold medal at the Beijing Olympics, has signed an international contract with Inter Parfums and will be featured in an advertising campaign promoting the brand’s new fragrance.
Lanvin explains that the partnership will help reinforce Lanvin’s global notoriety and will allow the company to attract younger customers.