Model Karen Elson is the new face of John Lewis boutiques for the fall/winter 2008 season, reports FemaleFirst.
The launch will take place during London’s Fashion Week, in about a week, and Elson will appear in the brand’s biggest ad campaign.
Craig Inglis at John Lewis stated, "Karen was the perfect choice for us – she’s iconic, a mother of two and a woman who in her personal life doesn’t live for fashion but does enjoy great clothes."
Elson has been featured on several magazine covers around the world, including her most recent appearance on the cover of last month’s Vogue.