After 50 years in the fashion industry, Lilly Pulitzer is launching a fragrance trio, Beachy, Squeeze and Wink. They will be distributed as of November.
The fragrances will be sold by 800 different American merchants in February, reports WWD.com.
When Lilly Pulitzer was asked why she’s waited 50 years to create a fragrance she responded, “They all stunk!”