The American company Parlux is launching Jessica Simpson’s first perfume, Fancy, just in time for school, reports CosmeticNews.
The new fragrance is aimed at girls between the ages of 15 and 25. Neil Katz of Parlux said, "Fancy is as alluring, feminine and romantic as Jessica Simpson herself. Her talent, charm and values have made her America’s sweetheart and have shown her to be the kind of person that women of all ages can admire.”
Fancy will be released at 2 000 points of sale in the United States. This fall, the fragrance will be introduced in Mexico and Canada, and in Europe six months later.
The advertising campaign, featuring photographs of Simpson, will be launched in the United States in September. A television campaign will begin in October.