Unlike the current trend of creating ready-to-wear fashions for men, Quiksilver has decided to create a clothing line for women, reports FashionMag.
The first collection for women from Quiksilver offers an urban, rock ‘n roll look, with a touch of bohemian romance. The brand’s goal was not to compete with Roxy, but to create more choices for women.
The Roxy line features sporty items, while Quiksilver offers a look that’s more chic, yet relaxed.
To promote the Quiksilver line for women, the brand has called upon the help of three singer-songwriters, Charlotte O’Connor, Ellie Lawson and Anna Leddra-Chapman.