The brand Converse is launching an ad campaign called Connectivity, which will be aired in more than 75 countries.
As faces for the campaign, the company has chosen some of the biggest names in music, the arts, sports, and fashion, both living and deceased. Among the stars featured will be actor James Dean, musician Sid Vicious, and athlete Dwayne Wade.
Relay.fr reports that French actress and singer Jane Birkin will represent her country, while musician Ian Curtis of Joy Division will represent Great Britain.
Geoff Cottrill of Converse’s marketing division says that the campaign will be bold and iconic, and aims to pay tribute to those both past and present who have pushed the limits of creativity.