The company Juicy Couture, that launched its men’s collection five years ago, was renamed as "Dirty English" today, reports FashionMag.
According to the two founders of the brand, the name change was a natural evolution, because they wanted to encapsulate their male clientele as being sophisticated and international, with an avant-garde and free spirit.
Dirty English, which will also be the name of the new fragrance coming out in the spring, will incorporate all of the new men’s fashions to come next summer.
The line will be an integral part of the company like the other Juicy Couture divisions, such as Juicy Kids and Couture Couture.