The former Spice Girl, who was to introduce the men’s line this fall, has abandoned the project for now due to a lack of interest from boutiques, reports FemaleFirst.
Beckham expects to launch her men’s line next fall, and plans to solicit her husband, David Beckham, to pose for her an advertising campaign.
The news comes just two months after the American stores Kitson and Fred Segal announced that they will no longer carry the dVb line because of low sales.