CosmeticsNews reports that Jean Paul Gaultier will introduce a new fragrance for women called "Ma Dame."
Created with the help of Francis Kurkdjian of Takasago, the scent hopes to capture young consumers who have adopted an androgynous lifestyle. The fragrance has hints of rose, grenadine, musk and cedar.
The bottle features the famous Gaultier bust, sculpted from pink-tinted glass, as well as a black necklace.
Agyness Deyn will be the face of the advertising campaign. She was photographed by Jean-Baptiste Mondino.