The Internet site FashionMag reports that Chantelle, known for fine lingerie, is creating a line of jewellery.
Bracelets, necklaces and deluxe keychains will be decorated with semi-precious stones, pearls, satin ribbons, and silver for women looking for elegance.
Last year, the French company launched a line of beauty products.
The idea behind the product diversification introduced by Emmanuelle Voisin, the director of Chantelle, and Florence Ferracci-Letac, a press relations manager, is to have the accessory line become 15% of the brand’s revenue.